The ‘No Ordinary Designer Label’ Story
Having launched as a shirt specialist of some repute in Glasgow, Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around.
From the beginning, Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’.
Every timepiece produced under the Ted Baker name has his personality woven into its very heart. The timepieces strive to be different while creating new norms of fashion with trendy designs, cool silhouettes and excellent craftsmanship