Swiss Watch Group is a leading distributor of timepieces, jewellery, writing instruments, leather goods and eyewear to the Middle East & Africa. Established in 1996, the UAE-based company represents a rich portfolio of renowned luxury and fashion brands.

Swiss Watch Group is an integral link in the International Luxury Group (ILG) – a conglomerate that is the worldwide licensee for brands like – AIGNER, ESCADA, VERSUS, CERRUTI 1881, POLICE, TIMBERLAND, GANT, SWISS MILITARY HANOWA, HANOWA, SUPERDRY, CATH KIDSTON, FRENCH CONNECTION, NINA RICCI, CAROLINA HERRERA, CHOPARD and HUGO BOSS.

Starting humble, Swiss Watch Group has transcended to a strong and focused business hub that constantly innovates to create a positive identity for each of its brands.

“To make a significant difference to any task we undertake”

Our goals are realistic and our philosophy is devoid of any graining.  We are a market-focused organization, which provides quality products that combine performance with affordable pricing. Our vision is to combine aggressive strategic marketing with excellent sales service and establish a successful relationship with our customers and our suppliers.


Pishu Chainani


Chairman’s message

"Swiss Watch Group is built on the foundation of brave minds and strong ethics.

Our goals are humble and our focus is to nurture the Middle East market with our portfolio of expertise in international standards and brands.

Change is constant and as we approach our 20th Anniversary mark, we more than welcome its prevalence in our everyday dynamics.

Our priorities remain the same as when Swiss Watch Group was established – quality, diligence, and transparency."





Naresh Chainani


Naresh Chainani is a well acclaimed leader and an eminent entrepreneur in the watchmaking industry.

At Swiss Watch Group, Naresh oversees the entirety of the group – right from conceptualising the designs of the brands to directing the strategy of the group. He is a key force that drives the pulse of the horology circuit; his fluency of the art and his ability to forecast industry trends make him a pivotal contributor to the company’s growth.



Hikmat Traboulsi


Hikmat Traboulsi oversees and manages the various divisions of the group including product development, sales and marketing. He is a veteran with over 25 years of experience working in sectors such as retail, distribution, lifestyle and luxury with companies like Al Sawani Group, Swatch Group ME, Chalhoub Group, and KHT International Lebanon.





Ram Kumar Bhati


Ram Kumar Bhati, a qualified chartered accountant, has been a pivotal component of the group’s success story ever since he joined the company in 2004. He spearheads all the financial, legal and corporate functions at Swiss Watch Group. He is an integral contributor to the development and execution of the company’s goals and principles.




M. S. Chavadi


As COO, M. S. Chavadi is responsible for leading and driving the company’s operations and business strategies to its next level of growth. He brings an impressive 25 years of experience to an expansive portfolio of brands and products at Swiss Watch Group. A self-starter and a calm quotient to the many tasks he oversees – Chavadi also heads key businesses within the group.

At Swiss Watch Group, we have a strong understanding of the market and the industry; our key focus is on customer requirements.

Swiss Watch Group has proven experience and expertise in promoting the brands to be the front runners in their category.

The reach of Swiss Watch Group spans across 18 countries – in over 2500 points of sale, 15 International Duty Frees and partners with 6 airline alliances. 

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